How I Made $5000 in the Stock Market

Galaxy Digital Launches Consumer Finance App. It’s Taking on Robinhood.

Oct 06, 2025 07:00:00 -0400 by Nate Wolf | #Cryptocurrencies

Galaxy’s new app is aimed at experienced U.S. investors. (Nasdaq MarketSite)

Key Points

Crypto investment company Galaxy Digital is diving head first into consumer finance, launching a digital platform with cash deposit accounts, stockbrokerage, and crypto trading.

The company unveiled its GalaxyOne mobile app and web platform on Monday, starting with four main offerings targeted at experienced U.S. investors.

GalaxyOne offers commission-free trading of more than 2,000 stocks and ETFs through both individual brokerage and retirement accounts. Users can also buy, trade, and transfer “major blue-chip digital assets,” such as Bitcoin and Ethereum, the company said.

Beyond trading, Galaxy introduced a cash deposit account with a 4% annual percentage yield. The company also launched Premium Yield, an investment note with an 8% yield, for accredited investors who make a $25,000 minimum investment.

“We’ve spent years building institutional-quality infrastructure to serve the world’s most sophisticated investors. Now, we’re extending that edge to individuals,” said CEO Mike Novogratz. “GalaxyOne advances our mission of becoming a full-spectrum financial services provider.”

The stock was rising 10% in premarket trading Monday. It was up 109% this year as of Friday’s close.

Monday’s announcement positions Galaxy as an unexpected competitor to names like Coinbase Global, SoFi Technologies, and Robinhood Markets, as companies across the fintech industry launch new offerings to win and retain digital-first consumers. Galaxy hopes to distinguish itself in a crowded field with its high yields and focus on serious investors.

“This is a sophisticated tool for more sophisticated, mature investors,” Galaxy spokesperson Michael Wursthorn told Barron’s. “We’re not building this for necessarily the day-trading crowd.”

Galaxy, which went public on the Nasdaq in May, is best known for its institutional digital asset services, such as crypto lending and asset management. It is also building a massive data-center campus in West Texas to cash in on the artificial-intelligence boom.

GalaxyOne is the company’s first foray into consumer finance, but it isn’t starting from scratch. Last December, Galaxy acquired the finance platform Fierce, which was the precursor to GalaxyOne. Fierce’s 2,500 users will be immediately transferred to the new platform. Building up from 2,500 users to a significantly higher number will be the next challenge for the company.

“We have an exciting road map ahead,” said Zac Prince, a managing director at Galaxy who heads the GalaxyOne platform. “This is just the beginning.”

Write to Nate Wolf at nate.wolf@barrons.com