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Keurig Dr Pepper to Buy JDE Peet’s for $18 Billion. It’s Part of a Bigger Plan.

Aug 25, 2025 03:33:00 -0400 by Elsa Ohlen | #M&A

Bottles of Keurig Dr Pepper Inc. soft drinks are displayed for sale at a grocery store (Luke Sharrett/Bloomberg)

Keurig Dr Pepper has agreed to buy Peet’s Coffee parent JDE Peet’s for $18 billion in cash. It’s part of a bigger plan to spin off its coffee brands to a separate company.

After the deal closes, Keurig plans to separate into two independent, U.S. listed companies and created “the world’s #1 pure-play coffee company,” it said in a statement early Monday.

Keurig will pay shareholders of Amsterdam-listed JDE Peet’s €31.85 per share ($37.30), a roughly 18% premium to Friday’s closing price. JDE Peet’s will also pay a previously disclosed dividend of €0.36 per share before the deal closing, with no reduction to the offer price.

The deal and subsequent spinoff would effectively unwind coffee machine maker Keurig’s $19 billion acquisition of Dr Pepper Snapple Group announced in 2018. Keurig’s shares have risen 84% since early 2018, trailing the S&P 500 which is up about 130% over the same period.

By Friday’s close, JD Peet’s had seen its stock drop some 30% since it first began trading at the Euronext exchange in Amsterdam in 2020. Shares jumped 17% to €31.06 Monday morning.

Keurig stock fell 1.2% to $34.71 in premarket trading.

Write to Elsa Ohlen at elsa.ohlen@barrons.com