SharkNinja Stock Spikes After Earnings. Why Investors Might Want to Jump In Now.

SharkNinja says it has offerings in 38 consumer product subcategories. (Noam Galai / Getty Images for SharkNinja)

Key Points

• SharkNinja’s stock rose after reporting third-quarter operating profit of $1.50 per share, exceeding forecasts.
• Third-quarter sales increased 14% to $1.6 billion, with international sales up over 26%, leading to a raised full-year sales outlook.
• The company now expects fiscal 2025 sales to increase 15% to 15.5%, up from a previous range of 13% to 15%.

SharkNinja stock surged nearly 10% Thursday, thanks to better-than-expected earnings and, perhaps, some good news from the U.S. Supreme Court.

The Needham, Mass.-based household goods company has become a consumer favorite, thanks to quirky hits like the Ninja SLUSHi maker and Shark CryoGlow face mask. But the shares have been on a roller-coaster ride this year—the result of high expectations and fears that President Donald Trump’s tariffs would eat into profits.

On Thursday, the shares jumped 9.7% to $94.75. Before the market open, SharkNinja had reported a third-quarter operating profit of $1.50 a share, handily beating analysts’ forecasts for $1.32, according to FactSet.

SharkNinja said third-quarter sales jumped 14% to $1.6 billion and raised its outlook for the full year. The company now expects fiscal 2025 sales to increase 15% to 15.5%, up from a range of 13% to 15%. One key area of growth was international, where sales jumped more than 26%.

SharkNinja, which brags it has offerings in 38 consumer product subcategories, also said it enjoyed a strong response to the third-quarter launch of its Ninja Fireside 360, an outdoor heater/fire pit combo. SharkNinja’s strategy of offering quirky products across so many different categories is risky in one sense—it requires the company to continually reinvent its lineup, coming with new hits.

In 2024, the stock surged 90%, meaning it entered 2025 without much room for error. Shares were hit hard this spring after Trump rolled out his tariff plan, tumbling from above $110 to a low of just above $60 in early April.

The company responded to the tariff problem by pledging to moving nearly all of its production out of China this year. Still, import duties remain a “notable headwind,” when it comes to gross margins, said CFO Adam Quigley on SharkNinja’s conference call Thursday,

On Wednesday, the Trump administration made its tariff case to the U.S. Supreme Court— drawing noted skepticism from several justices and raising questions about the White House’s broad economic agenda. It isn’t clear when the Supreme Court will rule, but the prospect of a favorable outcome might be one factor behind SharkNinja’s stock price gains Thursday.

While SharkNinja shares entered 2025 trading at 20 times forward earnings, today they are down to 16 times. That could make for an attractive entry point. Jefferies analyst Randal Konik—a vocal SharkNinja bull—reiterated his $175 price target, which implies upside of 85%, even after Thursday’s rally.

Konik argues that SharkNinja’s emphasis on research and development, short design-to-market times, and marketing prowess “set it apart.”

While Konik is notably bullish, he isn’t alone. Of the 14 analysts that cover the stock, 11 rate it at Buy or Overweight, according to FactSet. There are three holds and no sells. The average price target is $133.

Write to Ian Salisbury at ian.salisbury@barrons.com